Digital/Product Marketing Specialist

    • Job Tracking ID: 512636-880110
    • Job Location: Council Bluffs, IA
    • Job Level: Mid Career
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: June 04, 2024
    • Years of Experience: 5 - 7 Years
    • Starting Date: ASAP
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Job Description:

TS Banking Group is seeking to hire a Digital/Product Marketing Specialist. This role is responsible for directly managing and driving digital marketing initiatives across all brands and channels with an emphasis on products and services. This includes both strategy and execution of campaigns across websites, social media, internal sites and other digital delivery tools.

Preferred education and/or experience includes: 5+ years of experience in digital marketing, utilizing a content management system, search engine optimization, search engine marketing, Hubspot, Meta, Microsoft Dynamics. Associate's Degree or bachelor's degree in marketing, Digital Marketing, Public Relations, or Communications preferer

Location: Council Bluffs, IA

 

Experience and Skills:

  • Responsible for overseeing all new website projects along with maintenance of all current websites including search engine optimization improvements, updates to products and services pages and various other content updates using a content management system. Work with outside vendors on major website changes and improvements.
  • Directly manage all areas of paid digital marketing across all entities including but not limited to search engine marketing, display and social media while working within a set budget and brand guidelines.
  • Manage the lead process from awareness through client onboarding using Hubspot and Microsoft Dynamics. Serve as the conduit between the marketing team and the data team.
  • Serve as a key member of various business unit product design teams and directly manage all product marketing efforts. Assist in the formation of value propositions, identifying ideal client segments, creating demand for products and services and using marketing automation to nurture leads.
  • Design and manage a cross-selling platform within TSBG’s new online banking and mobile app experience to engage users and increase share of wallet.
  • Track, monitor and report on marketing campaign performance with an emphasis on lead attribution and return on investment. Ownership of all digital analytics including conversion rates, impressions, etc. across all brands and channels.
  • Ability to operate the following: telephone, personal computer, printer, copy machine, fax machine. Working knowledge of word processing, spreadsheet, and database software programs. Advanced PC knowledge beneficial.
  • Comply with all banking and company regulations, policies, and procedures.
  • Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to effectively present information and respond to questions from employees of company and the general public. Must possess good communication skills. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
  • Position may require the ability to work before or after normal business hours, infrequently travel, to meet required deadlines and attend meetings and/or training programs.
  • To effectively perform the job, must have reliable transportation to travel to and from work and other work-related events, meetings, interactions with clients, etc.
  • Ability to perform all other duties as assigned.

Benefits

Competitive benefits package:

  • Health and dental insurance
  • Life insurance package
  • Generous PTO and holiday package
  • 401K contribution and match
  • Professional development expense allowance
  • Gym membership reimbursement
  • Tuition reimbursement
  • Paid volunteer time off (VTO)
  • Wellness program



EEO Employer/Vet/Disabled

TS Banking Group is a covered federal contractor or subcontractor subject to the requirements of the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), as amended, and Section 503 of the Rehabilitation Act of 1973, as amended. As such, TS Banking Group is bound by the terms of VEVRAA and Section 503, and shall not discriminate against individuals with disabilities, and is committed to take affirmative action to employ and advance in employment protected veterans and individuals with disabilities.

TS Banking Group maintains an Affirmative Action Plan for the purpose of proactively seeking employment and advancement in employment of qualified protected veterans and individuals with disabilities. As an individual interested in employment with TS Banking Group, or as one of TS Banking Group's valued employees, TS Banking Group welcomes the opportunity to make its employees and applicants more aware of the TS Banking Group's obligations and affirmative efforts. Upon request, TS Banking Group will make accessible to you its Affirmative Action Plan for protected veterans and individuals with a disability. If you are interested, please submit a written request to Angela Avis during the HR Office's operating hours (9 a.m. to 4 p.m.), and we can schedule a time for you to review the Affirmative Action Plan. (Alternatively, a copy of TS Banking Group's Affirmative Action Plan is available electronically on TS Banking Group's intranet site.) Remote employees not physically located at the facility may access the Affirmative Action Plan through the intranet site, or may request a copy of the Affirmative Action Plan for review and return should no internet access be available.